InterCAS 2025: IB Youth Co-create Sustainable Solutions with the Corporate Sector
Culture That Transforms: Theater As a Strategy for Sustainability And Social Change
In today’s world, where companies strive to remain relevant and generate impact beyond financial indicators, culture has emerged as a key strategic pillar. In this context, theater does more than entertain: it educates, inspires, and transforms. This has been proven throughout 2024 by Demain Foundation, in partnership with Teatro Espressivo, bringing meaningful art to more than 13,500 people across the country.
Culture as a Sustainable Investment
Theater is a powerful tool for building citizenship, fostering critical thinking, and instilling values. In times where the ESG (Environmental, Social, and Governance) approach is increasingly integrated into corporate strategies, culture positions itself as a transformative vehicle that strengthens social sustainability and supports purpose-driven brands.
A society with access to the arts is a more empathetic society—better equipped with communication, collaboration, and conflict resolution skills. All of which directly influence the environments where businesses operate, enabling them to thrive in healthier, more educated, and engaged communities.
2024 Cultural Impact: A Collective Commitment to the Arts
Thanks to the joint efforts with Teatro Espressivo, 2024 marked a year of significant cultural impact for Demain Foundation:
- 2,500 beneficiaries through Espressivo para Todos, a program that offers free access to theater for vulnerable populations.
- 6,000 students reached through Al Teatro con Espressivo, connecting performing arts with school curriculum content.
- 5,000 audience members through Espressivo de Gira, which brought high-quality productions to communities outside the Greater Metropolitan Area.
Each performance, each applause, and each spark of reflection in the audience becomes a seed of transformation.
Andrea Cartín, Executive Director of Demain Foundation and Corporate Social Responsibility expert, shares:“Art is not a luxury—it is a necessity. At Demain, we believe that investing in culture means investing in prevention, education, and social cohesion. That’s why we invite companies, brands, and donors to join our cultural projects and align their sustainability strategies with real actions that transform communities and generate shared value. A theater full of children thinking, laughing, and dreaming is an investment that yields returns for all of society.”
At Demain Foundation, we will continue working to ensure that art is not a privilege but a right. Because only a society that learns, cares, and expresses itself can truly be sustainable.
Tags :
Culture
Share
English 
Spanish